Design Portfolio
Emma Beavis
Graphic Design &illustration & Branding
Brand identity is incredibly important as it represents how you portray yourself to the public. Working both in my previous and current creative roles, it has been vital for me to maintain consistency across the branding whilst allowing the artwork to still develop in a way that engages our audiences and feels fresh to the eye. Recognisable colour schemes and typographic style consideration, allows my clients to feel comfortable and familiar with the brand, which in turn has allowed me to take a creative approach with the imagery. Working across social media and websites to printed handouts - I demonstrate my ability to create graphics for logo design, apparel, marketing & retail campaigns, digital & print.
Logo-refresh for a Bristol sports team. Taking into consideration their team name of 'Bristol Bombers' and lifting their current design so that it feels new and fresh, whilst still remaining clear and recognisable as the same team.
Bristol Sport - Marketing graphics for the shop retail 'Back to school range'. Products include branded items for Bristol City, Bristol Bears and Bristol Flyers sports teams. The style is playful, clear and on-brand for all clients.
Ukraine Donations Appeal - Supporting illustrative graphic to represent the teams united front for helping Ukraine.
SAILGP - Apparel designs for the 2021 Plymouth Heats of sailing Grand Prix. My design illustrated their slogan of 'powered by nature' and was used both digitally and printed onto merch at the events.
Bristol Sport Team 2023 - Pinnie Design for an away tournament. Introducing a new accent colour to the teams usual colour yellow and black theme. The kit was printed and still worn for training and tournament fixtures.
Social media graphics created for Bristol sport team including results reflection posts, training adverts and player highlights.
Social media graphics created for Bristol sport team including results reflection posts, training adverts and player highlights.
Here you will find examples of my animated and motion graphic projects that include brand partnership announcements ( Bristol Bears x O'Neills), conceptual brand advertisements and narrative exploration including techniques like rotoscoping, morphing, GIFs and immersive storytelling.MOTION GRAPHICS
CONCEPTUAL Illustration& Compositions
To strengthen my skills and explore my own creativity in my free time, I like to create conceptual work that include different stylist choices, contexts and areas within design. For example, below I demonstrate both a creative approach for the coca cola brand that includes monsters as representatives for each collectable can, and two other mock up examples of both a poster and magazine that show my illustrations, centred around nature, in different contexts. I enjoy doing this as it allows me to think more creatively and openly when it comes to client briefs.
Accessibility & Problem Solving
When creating designs & artwork, there are many important factors to consider from audience to context and purpose. However, if we focus on the accessibility of the artwork then we need to understand who our audience is and how we will reach them. This is a project where I worked with other creatives to design artwork that encapsulated a charities values/ areas, created an animated advert and poster artwork that was accessible to their target audience. By reducing the text and creating engaging characters that surrounded a QR code, it inspired curiosity towards our animated film and also meant that they could track where their users were based and where to focus their efforts. Following on the theme of accessibility, my Covid Comic, being a silent comic, is an example of how I have chosen to not use text - making the artwork reach further audiences through inclusive use of imagery.
Written communication
The value of both a written and visual language is something that has always intrigued me and I am very interested by the studies surrounding iconology and how we use images to communicate in a way that is accessible for greater audiences. Below is my award-winning dissertation on Visual Unification that explores this in more detail.